Native App • UX Lead Designer

Cat Central

Zero to One

Cat Central is a native mobile app that serves as the central destination for equipment ownership. Customers can manage their fleet, access maintenance resources, order parts, and connect with dealer support through a single, integrated experience. Built and led from the ground up, the platform has grown into a global product available in 32 languages and rated 4.5+ stars on both iOS and Android.

Summary

In this portfolio project, I will showcase my role as the lead visual, UI, and UX designer in creating Cat Central, an e-commerce native app. Cat Central aimed to modernize the online shopping experience for customers by providing an intuitive and visually appealing native mobile e-commerce application. This portfolio highlights my process, key contributions, and my work's impact on the app's overall success.

Overview

Caterpillar is the world's largest construction equipment manufacturer, known for top-quality products and exceptional service. They lead in construction, mining equipment, engines, turbines, and locomotives. Operating globally through websites and apps, Caterpillar is a trusted name in online shopping. To enhance the mobile shopping experience and embrace the mobile commerce trend, Caterpillar created a native app, prioritizing continuous growth and innovation.

Challenge

I was hired to design a mobile app for retail customers with small fleets that could allow them to purchase equipment parts while on the go or at a job site.