Our objective was to visualize a personalized digital experience for patients. We created a persona named “Asha” and chose pregnancy as her journey. Pregnancy was selected because it has many touch points between a hospital and it’s patients.
Schedule A Hospital Tour
This prototype demos Asha’s first interactions with our client’s hospitals. Her goal is to schedule a tour of our client’s nearest hospitals with maternity care.
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Dashboard Personalization
These dashboard screens demonstrate personalization at the Unknown, Known, and Authenticated user states.
• Unknown - Sign-up messaging and info about the dashboard features.
• Known - Dashboard with various profile tasks to complete.
• Authenticated - Dashboard with most all of the profile tasks completed and provides more detailed patient info, hospital visit reminders, and other engaging UX, UI, and tools.
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